Bonjour à tous,
Aujourd’hui, je vais vous parler du 3e jour du Cannes Lions. C’est le Lundi 20 Juin 2011. Le programme était assez chargé, comme le reste de la semaine, mais totalement passionnant ! Je vous donne le programme, et je reviendrais ensuite sur quelques séminaires en particulier par la suite.
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Monday 20 June, 09:30 – 10:15 (Debussy)
Initiative
Rethinking Paid, Earned and Owned: New Rules for Driving Marketing Performance
Speakers:
Eric Bader, Chief Strategy Officer, Worldwide, Initiative
Jeffrey Graham, Worldwide Director of Performance, Initiative
Jim Sanfilippo, Chief Operating Officer, Innocean (Hyundai, North America)
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10. Monday 20 June, 10:30 – 11:15 (Debussy)
BBDO
Your Next Billion
Speakers:
Richard Dunmall, Vice-President, Global Agencies, Microsoft
Simon Bond, Chief Marketing Officer, BBDO Worldwide
58th International Festival of Creativity – Cannes Lions 2011
108
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11. Monday 20 June, 11:30 – 12:15 (Debussy)
Kraft Foods
Kraft Foods with Malcolm Gladwell
Introduced by:
Dana Anderson, Senior Vice-President, Marketing Strategy and Communications, Kraft Foods
Speaker:
Malcolm Gladwell, Author
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12. Monday 20 June, 12:30 – 13:15 (Debussy)
Draftfcb
Exploring the Science of Creativity
Speakers:
Laurence Boschetto, CEO, President, Draftfcb
Matthew Wilcox, Executive Director, Institute for Decision Making, Draftfcb
Jonah Lehrer, Author
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13. Monday 20 June, 13:30 – 14:15 (Debussy)
PHD
Beyond the Horizon
Speaker:
Mark Holden, Global Strategy and Planning Director, PHD
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14. Monday 20 June, 14:30 – 15:15 (Debussy)
AOL
The Re-Calibration of Form and Function Online
Speakers:
Arianna Huffington, Co-founder, Editor-in-Chief, The Huffington Post
Tim Armstrong, Chairman, CEO, AOL
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15. Monday 20 June, 15:30 – 16:15 (l’Estérel)
SAWA
Cinema – the Medium that Innovates and Inspires
Moderator:
Patrick von Sychowski, Global Head of Strategy – Reliance MediaWorks
Speakers:
Cheryl Wannell, General Manager, SAWA
James Stewart, Director Geneva Film Co.
Manuel Faria, CEO, Indigo Portugal
Catarina Bastos, Managing Director, Screenvision Portugal
Dominic Berger, Founder, Tangibal Group
Jamie Mackay, Founding Partner, BWM
Dr Michael Kronenberg, Managing Partner, BossaNova3D
Cliff Marks, President of Sales and Marketing, National CineMedia
Jason Schragger, Creative Director, BSUR
David Spilde, Managing Director, BUG Norway
Julian Pinn, Director, Distribution Services, Production Services Group, Dolby Laboratories
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16. Monday 20 June, 15:30 – 16:15 (Debussy)
Adobe
Advertising meets Digital Publishing: The Hot Issue
58th International Festival of Creativity – Cannes Lions 2011
109
Speakers:
Kevin Lynch, Chief Technology Officer, Adobe Systems
Michael Hogan, Executive Digital Editor, Vanity Fair
Christian Haas, Executive Creative Director, Associate Partner, Goodby Silverstein & Partners
Steve Simpson, Chief Creative Officer, North America, Ogilvy & Mather
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17. Monday 20 June, 16:30 – 17:15 (Debussy)
Diageo
Transforming Marketing, Transforming the Client/Agency Model, Transforming Consumer and
Brand Relationships
Speaker:
Andy Fennell, Chief Marketing Officer, Diageo
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18. Monday 20 June, 17:30 – 18:15 (Debussy)
ACT Responsible
How Advertising Can Successfully Address Social Issues
Speakers:
Hervé de Clerck, Founder, AdForum; Dream Leader, ACT Responsible
Peggy Conlon, President, Chief Executive Officer, The Advertising Council
Salman Amin, Executive Vice-President, Sales and Marketing, PepsiCo
Daniel Morel, Chairman, CEO, Wunderman
Michael Roth, Chairman, CEO, Interpublic
Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide