Bonjour à tous,

Aujourd’hui, passons au 4e jour : Mardi 21 Juin 2011. Comme à chaque fois : le programme puis retour sur quelques séminaires par la suite.

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Tuesday 21 June, 09:30 – 10:15 (Debussy)
AgênciaClick Isobar & Fiat
Embracing Openness to Make the Car of the Future
Speakers:
Abel Reis, President, AgênciaClick Isobar; COO, Isobar Brazil
João Batista Simon Ciaco, Advertising and Marketing Director, Fiat Brazil and Latin America
Lélio Salles Ramos, Sales and Marketing Vice-President, Fiat Brazil
Pedro Cabral, Chairman, Isobar Global Team; CEO, AgênciaClick Isobar
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20. Tuesday 21 June, 10:30 – 11:15 (Debussy)
IPG
Beyond Mad Men: Toward Gender Balance in Creative Roles
Moderators:
Michael Roth, Chairman, CEO, Interpublic
Kitty Lun, Chairman, CEO, Lowe China
Panel:
Martha Stewart, Founder, Martha Stewart Living Omnimedia
Soledad O’Brien, Anchor, Special Correspondent, CNN
Carol Lam, Managing Director, Chief Creative Officer, McCann Erickson Shanghai
Kimberly Kadlec, Worldwide Vice-President, Global Marketing Group, Johnson & Johnson
Gail Heimann, Vice-Chair, Weber Shandwick
58th International Festival of Creativity – Cannes Lions 2011
110
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21. Tuesday 21 June, 11:30 – 12:15 (Debussy)
Yahoo!
Content as Conversation Catalyst
Speakers:
Robert Redford, Actor, Director, Producer, Creator, Sundance
Ross Levinsohn, EVP, Americas Region Yahoo!
Ben Silverman, Founder, CEO, Electus
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22. Tuesday 21 June, 12:30 – 13:15 (Debussy)
Starcom MediaVest Group & TED
SMG Presents TED@Cannes: The Meaning of the Connected Experience
Introduced by:
Laura Desmond, CEO, Starcom MediaVest Group
Guests:
Bruno Giussani, European Director, TED
Tom Chatfield, Author
Bill Barhydt, CEO, M-Via
Sarah Kay, Poet
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23. Tuesday 21 June, 13:30 – 14:15 (Debussy)
YouTube
Good Work
Speakers:
Craig Davis, Co-Chairman and Chief Creative Officer, Publicis Mojo; Founder, Brandkarma
Michael Wolff, Editorial Director, Adweek
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24. Tuesday 21 June, 14:30 – 15:15 (Debussy)
Digitas & Vevo
Why Social and Mobile Rock the World
Speakers:
Pharrell Williams, Musician, Producer, Entrepreneur
Andy England, Executive Vice-President, Chief Marketing Officer, MillerCoors
Rio Caraeff, President, CEO, VEVO
Laura Lang, CEO, Digitas
Rob Wells, President of Global Digital Business, Universal Music Group
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25. Tuesday 21 June, 15:30 – 16:15 (Debussy)
Textappeal
THE 99 – The First Global Islam-Inspired Fusion Brand
Speakers:
Dr Naif Al-Mutawa, Clinical Psychologist, Creator, THE 99
Elliot Polak, Founder, CEO, Textappeal
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26. Tuesday 21 June, 16:30 – 17:15 (Debussy)
Coca-Cola
Liquid and Linked Mystique
Speakers:
Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence, The Coca-
Cola Company
58th International Festival of Creativity – Cannes Lions 2011
111
Pio Schunker, Senior Vice-President, Integrated Marketing Content, The Coca-Cola Company, North
America
Ivan Pollard, Vice President, Global Connections, The Coca-Cola Company
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27. Tuesday 21 June, 17:30 – 18:15 (Debussy)
Hill & Knowlton
Addiction: What Brands Can Learn from Angry Birds
Speakers:
Peter Vesterbacka, Mighty Eagle, Rovio Mobile
Amanda Groty, Global Strategy Director, Hill & Knowlton