Bonjour à tous,
Aujourd’hui, je vais vous parler du 3e jour du Cannes Lions. C’est le Lundi 20 Juin 2011. Le programme était assez chargé, comme le reste de la semaine, mais totalement passionnant ! Je vous donne le programme, et je reviendrais ensuite sur quelques séminaires en particulier par la suite.
Monday 20 June, 09:30 – 10:15 (Debussy)
Rethinking Paid, Earned and Owned: New Rules for Driving Marketing Performance
Eric Bader, Chief Strategy Officer, Worldwide, Initiative
Jeffrey Graham, Worldwide Director of Performance, Initiative
Jim Sanfilippo, Chief Operating Officer, Innocean (Hyundai, North America)
10. Monday 20 June, 10:30 – 11:15 (Debussy)
Your Next Billion
Richard Dunmall, Vice-President, Global Agencies, Microsoft
Simon Bond, Chief Marketing Officer, BBDO Worldwide
58th International Festival of Creativity – Cannes Lions 2011
11. Monday 20 June, 11:30 – 12:15 (Debussy)
Kraft Foods
Kraft Foods with Malcolm Gladwell
Introduced by:
Dana Anderson, Senior Vice-President, Marketing Strategy and Communications, Kraft Foods
Malcolm Gladwell, Author
12. Monday 20 June, 12:30 – 13:15 (Debussy)
Exploring the Science of Creativity
Laurence Boschetto, CEO, President, Draftfcb
Matthew Wilcox, Executive Director, Institute for Decision Making, Draftfcb
Jonah Lehrer, Author
13. Monday 20 June, 13:30 – 14:15 (Debussy)
Beyond the Horizon
Mark Holden, Global Strategy and Planning Director, PHD
14. Monday 20 June, 14:30 – 15:15 (Debussy)
The Re-Calibration of Form and Function Online
Arianna Huffington, Co-founder, Editor-in-Chief, The Huffington Post
Tim Armstrong, Chairman, CEO, AOL
15. Monday 20 June, 15:30 – 16:15 (l’Estérel)
Cinema – the Medium that Innovates and Inspires
Patrick von Sychowski, Global Head of Strategy – Reliance MediaWorks
Cheryl Wannell, General Manager, SAWA
James Stewart, Director Geneva Film Co.
Manuel Faria, CEO, Indigo Portugal
Catarina Bastos, Managing Director, Screenvision Portugal
Dominic Berger, Founder, Tangibal Group
Jamie Mackay, Founding Partner, BWM
Dr Michael Kronenberg, Managing Partner, BossaNova3D
Cliff Marks, President of Sales and Marketing, National CineMedia
Jason Schragger, Creative Director, BSUR
David Spilde, Managing Director, BUG Norway
Julian Pinn, Director, Distribution Services, Production Services Group, Dolby Laboratories
16. Monday 20 June, 15:30 – 16:15 (Debussy)
Advertising meets Digital Publishing: The Hot Issue
58th International Festival of Creativity – Cannes Lions 2011
Kevin Lynch, Chief Technology Officer, Adobe Systems
Michael Hogan, Executive Digital Editor, Vanity Fair
Christian Haas, Executive Creative Director, Associate Partner, Goodby Silverstein & Partners
Steve Simpson, Chief Creative Officer, North America, Ogilvy & Mather
17. Monday 20 June, 16:30 – 17:15 (Debussy)
Transforming Marketing, Transforming the Client/Agency Model, Transforming Consumer and
Brand Relationships
Andy Fennell, Chief Marketing Officer, Diageo
18. Monday 20 June, 17:30 – 18:15 (Debussy)
ACT Responsible
How Advertising Can Successfully Address Social Issues
Hervé de Clerck, Founder, AdForum; Dream Leader, ACT Responsible
Peggy Conlon, President, Chief Executive Officer, The Advertising Council
Salman Amin, Executive Vice-President, Sales and Marketing, PepsiCo
Daniel Morel, Chairman, CEO, Wunderman
Michael Roth, Chairman, CEO, Interpublic
Mark Tutssel, Chief Creative Officer, Leo Burnett Worldwide